Images to build a team around…
I’m launching the #FocusOnThursday blog series.
Each Thursday I’ll be featuring the work of each of my clients, what they do and the work we created together.
VNC Automotive, a world leader in transport entertainment and connectivity software.
Create headshots and bespoke marketing materials to help build awareness and promote a positive brand message to attract new hires.
Setting the mood…
Every project starts by answering the big questions. In this case, what made VNC tick and how could photos make someone want to work for them? The answers, as they often are, were found in the company, its competition and its audience. And this new-found knowledge helped to create a mood board that gave the client a theme.
We love it when a plan comes together…
With the mood board doing its mood-creating thing, it was time to talk about the best kinds of images to use, along with how and where to shoot them.
Then came the nitty-gritty. The finer details to ensure a smooth process and images to have candidates flocking to VNC. This included bespoke emails to staff with info on preparing for the photoshoot and a checklist that planned the day from start to finish. Because nothing says organised like a checklist.
Next came the shoot. For this to go well, the staff had to be comfortable. This was achieved with good old fashioned conversation. Talking is a wonderful thing. It puts people at ease and removes awkwardness. This meant expressions were natural and photos were authentic. Also, with the camera tethered to a laptop, staff had the chance to pick out their favourite images, the marketing manager could see photos in real-time and we stayed on top of image admin. A simple touch that cut delivery time by 3-5 days.
Back at Willcox HQ…
Shoot done, it was time to add the finishing touches – the cherry on top. Admin was taken care of, pictures were edited and everything was sent to the client within three working days. Giving them images that told the story candidates wanted to see – that VNC has a place in their future.
Drum roll, please…
VNC Automotive wanted imagery to help them expand their team. And expand they did.
Since the photos went live on the company’s website, social media channels, Google My Business, printed materials and videos, staff numbers have increased by 58% in eight months.
“Exuberant, energetic and a joy to work with! I engaged with Jemima to shoot some corporate headshots and team photos to support a recruitment campaign. Jemima was able to capture the team in a very authentic way and her images have subsequently been utilised within our careers pages, recruitment video, social channels and professional profiles. A hugely successful project. Thank you, Jemima.”
Julia Felgate, Marketing Manager
“There are some industry sectors where one might expect the staff to feel more uneasy in front of a camera, Technology is one of them. Jemima’s style, whilst remaining entirely professional, is relaxed and informal and this really worked well with the guys at VNC Automotive. She got some brilliant shots of the team
members which seemed to reflect their characters to a tee. I wouldn’t hesitate to recommend her, not only for commercial portraiture but also for recording the more informal company events. She is now a regular guest at ours, and a most entertaining one too!”
Rachel Silcock, PA to the CEO
Enjoyed reading all about VNC Automotive?
Read the next in the Focus On Thursday series – all about Plextek