How to let your personality shine through in your words
They say a picture paints a thousand words. They say a lot of things, actually, and I’m not sure who they are. But stay with me.
They say a picture paints a thousand words. But if you’re here on Jemima’s site you probably know that already. A photo isn’t ‘just’ a photo. It can convey a lot more about you, if you let it. Jemima’s personal branding packages are a perfect example of how the right clothing, setting and props can help to really get your personality across.
I’m a word person, though. So alongside ‘a picture paints a thousand words’, I’d add another famous saying to the mix.
All style and no substance.
The saying is a bit harsh perhaps, but just as photos are instrumental in showing prospective clients who you are and what you’re about, words are instrumental in TELLING people who you are and what you’re about. We all love a website that has fantastic imagery, but will people invest in you from seeing pictures alone (unless you’re a photographer or artist)? You need amazing pictures AND fantastic words, otherwise you’re either dull (all words and no pictures) or you’re at risk of being all style and no substance.
Because it all comes down to one thing.
A website with just the basic facts of what you do, your prices and your contact details doesn’t have personality. It’s the equivalent of a very basic headshot or a bland stock image.
The good news is that you can easily start injecting some personality into your words. Here are some quick tips to get you started.
- Think about brands you like and don’t like. They can be little local brands or big multi-national ones. What do you like or not like about the way they ‘talk’?
- Write how you talk. Many of us have been taught not to use contractions (like ‘don’t’ or ‘we’ve’) when we write, but you’ll find it makes you sound more approachable and more human, so go ahead!
- Inject a little humour and humanity. You don’t have to sound really formal when you write. People like real people, not robots.
- Keep it short. Long sentences, long paragraphs, and long, jargon-y words will put your readers off.
- Above all else, however you choose to write, make sure you check for spelling and grammar mistakes (be sure to set your spellcheck to UK English if you’re based locally otherwise you’re at risk of spellcheck turning your spellings American).
- If you want a more thorough job, don’t have time or don’t like words, a professional copywriter would love to help and is probably more affordable than you think!
A phrase I hear a lot at networking is ‘people buy from people’, and it’s absolutely true.
When we craft our websites, our leaflets, our flyers and our brochures, we’re basically trying to distil our personality into a form that people can look at and read. Those marketing materials need to make people feel like they’re getting to know us and like they can trust us.
Just like finding the right backdrop, lighting, expression or props for a photoshoot, finding the right words, the right tone, the right rhythm and voice can bring your writing to life in a way that drives more and more valuable business your way.
About the author
Megan is a tea-drinking writer, and winner (mostly) of the daily battle against some pretty independently-minded hair. She works as Megan Rose Freelance, a Hertfordshire-based copywriter working with small businesses and not-for-profits to help them grow. When she’s not working she can be found tap-dancing, enthusiastically massacring her latest craft hobby or tying herself in knots in front of a yoga video.