Have you heard of Small Business Saturday?

If you’re an independent business you should get involved!

Small Business Saturday

What is Small Business Saturday?

Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities. The day itself takes place on the first Saturday in December each year, but the campaign aims to have a lasting impact on small businesses. In 2017 Small Business Saturday is on Saturday, December 2nd.

Small Business Saturday Bus TourOn Small Business Saturday, customers across the U.K go out and support all types of small businesses, online, in offices and in stores. Many small businesses take part in the day by hosting events and offering discounts.

How I Got Involved

Last year I was working for an independent optometrist in Cambridge. Small Business Saturday falls on the same weekend as Mill Road Winter Fair which is a brilliant collaboration opportunity for Mill road businesses.

Mill Road Winter Fair

Image by Marisa Sutherland-Brown

I was featured in the Telegraph recently talking about my experience with taking part in Small Business Saturday. I shared my tips from my experience so other businesses to get the best out of the day.

Here are some of the tips I suggested:

  1. Give something for free on the day: we provided free stollen and spiced apple cider.
  2. Plan everything out a month in advance.
  3. Educate: explain why shopping with an independent is better for the local economy than with larger firms.


Why should you bother getting involved?

Not only there’s an annual day to celebrate shopping local, Small Business Saturday has a whole range of resources and support for small businesses such as a small business finder. The idea is for one day a year they want to encourage and promote shopping local to the nation and helping them choose a local independent than falling into shopping with the conglomerates. This then gets consumers into the habit of buying local.

As an independent business, It’s an opportunity to raise awareness of other amazing local businesses and gives me an opportunity to promote my own. I specialise in commercial photography for businesses so having images showing you getting involved in events like this boosts your connection to your audience.

 What will you be doing for Small Business Saturday?

I’ve mentioned Mill Road Winter fair but have you got plans to put on a special event or offer a discount? I’d love to get involved with a local Cambridge event so let me know in the comments below if you’re planning an event.

I it would be great to get some businesses together to do something in our local area, and I’m sure we’d have the support of Cambridge Bid? You can Tweet me @JemimaWillcox or get involved using the hashtag 

Jemima Willcox is a personal brand portrait photographer based in Cambridge, UK.

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