Have you looked at your business headshots and visual branding recently?
Social media, particularly the rise of Instagram, has seen a shift in how brands are representing themselves.
People want to get to know the people behind the companies they are buying from.
Businesses need to show their personalities more. The staid corporate headshot taken arms folded in front of a canvas is no longer how business owners want to be seen. Just as people increasingly want their products personalised, entrepreneurs now want portrait photography which captures their personality. They want to show who they are on their website and their social media profiles.
People want authenticity. This is no gimmick. It’s not about mocking up a perfect image of yourself. It’s about having your photo taken in a way which reflects you and your values. A location you love or that embodies something you care about.
As a photographer, I always want to capture the personality of the person in the picture. I like my subjects to be happy and relaxed and feel they can be themselves. Too often people feel they have to ‘pose’, to act like someone having their photo taken. I love that personal brand portraits get away from that.
Jenny Norman from Frisson Communications loves geometric designs and mid-century modern style. She has furnished her home with period pieces from the 1950s-1970s. Rather than take her portrait in my Cambridge studio, we decided to do it at her house. Not only was Jenny more at ease having her photo taken in familiar surroundings but her personality also shines through. You can learn about her from her photograph, creating a connection between you even if you haven’t met in person yet.
Jemima Willcox is a personal brand portrait photographer based in Cambridge, UK.